Winning.

Let me tell you something you already know. The world ain't all sunshine and rainbows. It's a very mean and nasty place and I don't care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain't about how hard ya hit. It's about how hard you can get it and keep moving forward. How much you can take and keep moving forward. That's how winning is done!

Rocky Balboa (2006), Sylvester Stallone.

Game of inches.

I don't know what to say, really. Three minutes to the biggest battle of our professional lives. All comes down to today, and either, we heal as a team, or we're gonna crumble. Inch by inch, play by play. Until we're finished. We're in hell right now, gentlemen. Believe me. And, we can stay here, get the shit kicked out of us, or we can fight our way back into the light. We can climb outta hell... one inch at a time. Now I can't do it for ya, I'm too old. I look around, I see these young faces and I think, I mean, I've made every wrong choice a middle-aged man can make. I, uh, I've pissed away all my money, believe it or not. I chased off anyone who's ever loved me. And lately, I can't even stand the face I see in the mirror. You know, when you get old, in life, things get taken from you. I mean, that's... that's... that's a part of life. But, you only learn that when you start losin' stuff. You find out life's this game of inches, so is football. Because in either game - life or football - the margin for error is so small. I mean, one half a step too late or too early and you don't quite make it. One half second too slow, too fast and you don't quite catch it. The inches we need are everywhere around us. They're in every break of the game, every minute, every second. On this team we fight for that inch. On this team we tear ourselves and everyone else around us to pieces for that inch. We claw with our fingernails for that inch. Because we know when add up all those inches, that's gonna make the fucking difference between winning and losing! Between living and dying! I'll tell you this, in any fight it's the guy whose willing to die whose gonna win that inch. And I know, if I'm gonna have any life anymore it's because I'm still willing to fight and die for that inch, because that's what living is, the six inches in front of your face. Now I can't make you do it. You've got to look at the guy next to you, look into his eyes. Now I think ya going to see a guy who will go that inch with you. Your gonna see a guy who will sacrifice himself for this team, because he knows when it comes down to it your gonna do the same for him. That's a team, gentlemen, and either, we heal, now, as a team, or we will die as individuals. That's football guys, that's all it is. Now, what are you gonna do? 

Any Given Sunday (1999), Oliver Stone.

Every waking hour.

Every whisper of every waking hour, I'm choosing my confessions. 

Trying to keep an eye on you, like a hurt, lost and blinded fool. 

Losing My Religion, REM.

Happiness.

Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams with reassurance that whatever you’re doing… it’s okay. You are okay.

Mad Men (2007). Season 1, Episode 1, Smoke Gets in your Eyes.

Loneliness.

Only boxers can understand the loneliness of tennis players - and yet boxers have their corner men and managers. Even a boxer's opponent provides a kind of companionship, someone he can grapple with and grunt at. In tennis you stand face-to-face with the enemy, trade blows with him, but never touch him or talk to him, or anyone else. The rules forbid a tennis player from even talking to his coach while on the court. People sometimes mention the track-and-field runner as a comparably lonely figure, but I have to laugh. At least the runner can feel and smell his opponents. They're inches away. In tennis you're on an island. Of all the games men and women play, tennis is the closest to solitary confinement.

Open, Andre Agassi.