It was the oddest, most unexpected thing. I began writing what they call a Mission Statement for my company. You know -a Mission Statement- a suggestion for the future. What started out as one page became twenty-five. Suddenly I was my father's son. I was remembering the simple pleasures of this job, how I ended up here out of law school, the way a stadium sounds when one of my players performs well on the field... I was remembering even the words of the late Dicky Fox, the original sports agent, who said: The key to this job is personal relationships. Hey, I'll be the first to admit it. What I was writing was somewhat "touchy feely." I didn't care. I had lost the ability to bullshit. It was the me I'd always wanted to be.
Jerry Maguire (1996), Cameron Crowe.